Wayfinding for a cinema in St. Petersburg

Raduga

The project of the cinema in the St. Petersburg mall Raduga (which is translated like rainbow) we made with the architectural studio Nefa Architects. Guys splitted the interior into several zones to make you feel like staying in different climate areas. And we designed the wayfinding system. We decided that it should be large and scale. We looked on the rainbow from the other side - from above. And from this view it is seen as a colored circle. And just like that, with the wayfinding sign appeared the counter circle. The form colors are different. We wanted to escape the corny image of colorful rainbow, but still kept the hint. As result the project turned out to be bright and juicy.

In collaboration with Nefa Architects
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