Keepray is a lighting design studio by Masha Selivanova. In this word two meanings are hiding: first - keep the ray, and second - it sounds similar to the russian name of fireweed. We unified both of meanings and reflected first meaning as a red dot - like a ray of sunrise. And on a business card we added stylized fireweed flower. With adding of deep blue and sated burgundy as a result we got vivid and unique style.