Leonid and Daria are a family of architects who founded their own practice, creating contemporary residential and public spaces. Their projects have always stood out for their high quality and attention to detail, but the previous brand failed to convey the studio’s depth and personality.
CLIENT
The previous name, LSD Bureau, was perceived ambiguously and carried unwanted associations. The yellow square logo was the only element of the visual identity and did not support the studio’s positioning. At the same time, the architects' projects consistently sought to unite rationality with art, system with emotion - making their work deeply personal and closely connected to each client.
However, the brand itself failed to reflect these qualities. A new identity was needed — one that would convey architectural professionalism while highlighting the studio’s personal approach to each project. The goal was to reinforce the sense that their work is not only about designing spaces, but also about building shared storiesbetween the architects' family and their clients.
However, the brand itself failed to reflect these qualities. A new identity was needed — one that would convey architectural professionalism while highlighting the studio’s personal approach to each project. The goal was to reinforce the sense that their work is not only about designing spaces, but also about building shared storiesbetween the architects' family and their clients.
CHALLENGE
We proposed a new name - L+D Archatelier. It brings together the founders' initials and the concept of an atelier: an intimate format where value lies in detail and attentiveness. Unlike the word "bureau", "atelier" emphasizes a bespoke approachand turns the studio’s small scale into its advantage.
NAMING
The logo is built on a system of contrasting forms: the square and the circlesymbolize the masculine and the feminine, the rational and the emotional, architecture and art. These elements alternate in a distinctive architectural rhythm, coming together as a unified mark. Within this abstract composition, the studio’s name is embedded — l+da (L+D Archatelier) — highlighting both the founders' presence and the atelier concept.
In addition to the full logo, there is also a standalone symbol: a square and a circle joined as an inseparable whole. It serves as a concise brand identifier, applied on small-scale media from avatars to pencils.
In addition to the full logo, there is also a standalone symbol: a square and a circle joined as an inseparable whole. It serves as a concise brand identifier, applied on small-scale media from avatars to pencils.
LOGO & SYMBOL
The philosophy of duality is embedded throughout the brand: in the logo (square and circle), in the visual system (architectural rigor and fluidity of forms), and in communication (professionalism and personal approach). L+D Archatelier consistently seeks to unite opposites - the pragmatic and the emotional, the architectural and the artistic. This fusion allows each project to be both functional and uniquely personal.
DUALITY AS A FOUNDATION
This philosophy also comes through in the naming. For each project, the architects define two strikingly opposite metaphors, which together form the name. This gives rise to formulas such as Air+Earth 023, Fire+Water 011, Energy+Calm 004. The name captures the essence of a project in just two words, immediately conveying its character and idea. Each project becomes a standalone "drop" – with its own aesthetic and unique story.
PROJECT NAMING SYSTEM
To strengthen the philosophy of duality, we introduced an additional dimension to the identity — a literal second layer. In the logo, key elements are cut out: the letter l and the circular part of the d. Through these forms, the context begins to "speak."
This can be the texture of real materials — concrete, wood, brick, metal — or images and visuals that extend the idea of duality expressed in the naming. As a result, the brand becomes dynamic: it changes with its surroundings, gaining texture, depth, and emotional resonance.
This makes the identity even closer to architecture itself — where architects also work with layers, materials, and context.
This can be the texture of real materials — concrete, wood, brick, metal — or images and visuals that extend the idea of duality expressed in the naming. As a result, the brand becomes dynamic: it changes with its surroundings, gaining texture, depth, and emotional resonance.
This makes the identity even closer to architecture itself — where architects also work with layers, materials, and context.
SECOND LAYER OF IDENTITY
To enhance the sense of personal involvement, we designed a signature atelier case – a stylish keepsake crafted to preserve the process. Inside are fabric, wood, and tile samples carefully selected together with the client. This transforms design into a shared story and leaves them with a tangible memory of their future home.
HUMAN EXPERIENCE FOR CLIENTS
The identity was designed to work consistently across every format – from formal documents and architectural drawings to social media communication, from large-scale carriers such as drawing tubes to small details like keychains and rulers, as well as in merchandise: tote bags, pencils, sketchbooks.
This system remains highly functional within the professional architectural contextwhile also appearing natural in everyday use, making the brand cohesive and recognizable at every level.
This system remains highly functional within the professional architectural contextwhile also appearing natural in everyday use, making the brand cohesive and recognizable at every level.
VERSATILITY
L+D Archatelier is more than architecture. It is a language where opposites converge: the rational and the emotional, structure and feeling, material and context.
Each project becomes a space where lines turn into stories and textures into personal memories. The identity reflects the same idea: alive, layered, and dynamic – like architecture itself.
It is a system that not only accompanies projects but grows with them, filling them with depth, warmth, and meaning. In this way, L+D Archatelier creates architecture that endures over time and becomes part of life.
Each project becomes a space where lines turn into stories and textures into personal memories. The identity reflects the same idea: alive, layered, and dynamic – like architecture itself.
It is a system that not only accompanies projects but grows with them, filling them with depth, warmth, and meaning. In this way, L+D Archatelier creates architecture that endures over time and becomes part of life.
HARMONY OF CONTRASTS
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